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Internet World: InfoStop by Digitool
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Apple@InternetWorld; March 1997; Los Angeles, CA USA
[apple picture] InfoStop by Digitool
By Stephen DeGange
Subject: Hazem Sayed - Digitool Applied Technology
Everything You Always Wanted To Know About Spring
Internet World 1997
What's the first thing you need to know about this
year's Internet World? Who's here? Where are they? What
are they doing? What new stuff are they showing? And
where are they partying tonight?
The Interactive Directory has all the answers.
It was created by Digitool Applied Technology of
Cambridge, Massachusetts using InfoStop, a Mac-only
application.
Essentially, InfoStop was designed to enable newspapers
and ISPs to create directory sites of cities. It also
holds the promise of becoming a useful
business-to-business advertising medium.
Hazem Sayed, President of Digitool, comments, "We used
InfoStop and treated this year's Internet World as a
temporary city, with exhibitors instead of merchants and
attendees like visitors to the city."
InfoStop was used by participating exhibitors to create
their own information sites in the directory, including
presentation and hospitality suite information and
up-to-the-minute press releases. Notes Sayed, "It's a
convenient way for a company to represent itself in
exactly the way they are at the show physically, but
doing it as web site."
As a Mac-only application, InfoStop runs on a Power
Macintosh, using the latest versiojn of Open Transport.
A Digitool executive adds, "It's a class of product that
does not exist elsewhere. You can't go anywhere for a
tool to build a directory service for a city. What we've
done is create a product that a newspaper can buy and
set up on its own directory site."
InfoStop, which is itself a web server and database
application, was introduced at MacWorld in January and
is being shipped commercially as of right this minute.
When asked to name InfoStop's most siginificant asset,
Sayed asserted, "It gives newspapers a fighting chance
against Microsoft's SideWalk. Each and every newspaper
can own its own site. Think of it as distributed desktop
publishing rather than a central printing press."
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