| Technical Compulsory Compulsory |
| Format |
interlaced NTSC color miniDV |
0 or 5 points |
| 16-bit 2-channel audio |
0 or 5 points |
| Assembly |
The submission must follow this outline:
| Time | Segment |
| 30 sec | tone & bars |
| 5 sec | black |
| 10 sec | title screen |
| 2 sec | black |
| 60 sec | commercial content |
| 2 sec | black |
| <60 sec | credits |
+/-10 frames are allowed for each segment
|
0 or 5 points |
| Content Criteria |
| Genre |
| Japanese: |
toy |
| Italian: |
clothing/perfume/fashion |
| French: |
home appliance or consumer electronics |
| Chinese: |
sports event |
|
0-5 points
assessed by how well the video fits into that genre
(not necessarily how well the product matches the genre!) |
| Vegetable |
| Japanese: | carrot |
| Italian: | acorn squash |
| French: | potato |
| Chinese: | tomato |
|
0-5 points
assessed by how well the vegetable is integrated into the production |
| Quotation |
| Japanese: | "Little surprises around every corner, but nothing dangerous!" |
| Italian: | "A little nonsense now and then is relished by the wisest men." |
| French: | "The suspense is terrible. I hope it will last." |
| Chinese: | "Where is fancy bred, in the heart or in the head?" |
|
0-5 points
assessed by how well the quotation is integrated into the production |
| Wildcards |
Random bonus points for footage of:
- Ross Perot (1 pt)
- chia-pet (1 pt)
- George Peppard (1 pt)
- James MacArthur (1 pt)
- 6.001 lecture (1 pt)
- Michael Dertouzos, telling a joke in his office (5 pts)
- Silvio Micali, telling a joke in his office (5 pts)
- the Chevrolet Corvair (1 pt)
- Cyndi Lauper (1 pt)
- a teammate clothed only in whipped cream (2 pts)
- a lizard (1 pt)
- a ball of twine (1 pt)
- a cat sleeping on a dog (2 pt)
- Pope John Paul II (1 pt)
- Scott Baio, as "Charles" (1 pt)
- Scott Baio, as "Cha-Chi" (1 pt)
- a Ford Festiva (1 pt)
- a waterfall (1 pt)
- smoked salmon (1 pt)
- a train colliding with a school bus (2 pt)
- any prime minister of Canada (1 pt)
- exploding firecracker (1 pt)
- spilling milk (1 pt)
- pigeons eating bread crumbs (1 pt)
- commuters riding the Orange Line (1 pt)
- Carl DeMarcken (2 pts)
|
0-5 points (max)
This must be video footage; stills are not acceptable. |
| Participation Criteria |
| Participation |
per capita team members on screen/sound |
0-20 points |
| Participation Bonus |
bonus for creative use of participation |
0-5 points |
| Purely Subjective Criteria |
| Technical Merit |
quality of video and audio professionalism |
0-10 points |
| Attention Fixation |
how riveting is the video? |
0-10 points |
| Product Recall |
do you remember, or even know, what the product is? |
0-10 points |
| Sharkey Test |
Ask yourself the following:
"Would I rather have had my life cut short by 60 seconds,
instead of watching that commercial?" |
0-10 points |