Nielsen Presentation

The CommerceNet/ Nielsen Internet Demographics Survey

Agenda

3 stages of research

With custom research more problems occur during the front end design as opposed to the back end processing

Two Primary Goals

Two Surveys Were Conducted

Telephone-Based Survey: Methodology

Telephone-Based Survey: Methodology (2)

Telephone-Based Survey: Methodology (3)

Telephone-Based Survey: Methodology (4)

Web-Based Survey: Methodology

PP Presentation

Internet Access in the US and Canada

Internet Access and use in the U.S. & Canada among Persons 16+

Internet usage

Average Internet Usage in the US and Canada

Web vs Phone-Based Survey: Hypothesis

Internet Access Among Users

Accessed the Internet

Internet Usage

Internet Connection Time (last session)

Specified Internet Use

Navigating The World Wide Web

Navigating The World Wide Web

Age

Sex

Presence of Children

Age of Children

Profession

Education

In Conclusion

PP Presentation