Nielsen Presentation
The CommerceNet/ Nielsen Internet Demographics Survey
Agenda
3 stages of research
With custom research more problems occur during the front end design as opposed to the back end processing
Two Primary Goals
Two Surveys Were Conducted
Telephone-Based Survey: Methodology
Telephone-Based Survey: Methodology (2)
Telephone-Based Survey: Methodology (3)
Telephone-Based Survey: Methodology (4)
Web-Based Survey: Methodology
PP Presentation
Internet Access in the US and Canada
Internet Access and use in the U.S. & Canada among Persons 16+
Internet usage
Average Internet Usage in the US and Canada
Web vs Phone-Based Survey: Hypothesis
Internet Access Among Users
Accessed the Internet
Internet Usage
Internet Connection Time (last session)
Specified Internet Use
Navigating The World Wide Web
Navigating The World Wide Web
Age
Sex
Presence of Children
Age of Children
Profession
Education
In Conclusion
PP Presentation