Monday, Jan. 28, 1996

8:30 AM : Coffee, Badge pickup

9:00 AM - 9:15 AM: Welcome

Patrick Winston, Director, The Artificial Intelligence Laboratory, MIT
Tim Berners-Lee, Director, World Wide Web Consortium

9:15 AM - 10:45: Overview of Internet and Web Demographics

David Harkness, The Nielsen/CommerceNet Survey: Methodology and Results
Roberta McConochie & Tom White, Insight on PC Diffusion from Arbitron NewMedia's Pathfinder Study
Don Campbell & Scott Finer, Find/SVP's 1995 American Internet Users Survey
Chair: Shawn O'Donnell, MIT Political Science & Tufts University
Discussant: Roger Hurwitz, Artificial Intelligence Laboratory, MIT

10:45 AM- 11:00 AM : Coffee Break

11:00 AM-- 12:30 PM: Current Surveying Tools

James Pitkow,GVU Center's WWW User Survey
Bruce Macevoy, Trends in the Internet Population and Internet Research
Arnold Urken, Choice Processor Technology and Longitudinal Analysis
Roger Hurwitz, Mark Bonchek and John Mallery,
The White House in Cyberspace: Use and Effects of the White House Publication Service and Web Site
Chair: Philip Hallam-Baker, W3 Consortium
Discussant: Tom Dubois, Nielsen Media Research

12:30 PM- 2:00 PM: Lunch

2:00 PM - 3:45 PM: Current Logging Tools

Paul Grand, Net Count's Approach to Assuring Demographic Collection and User Privacy
Dave Olivier, The Clickshare Service
Robert Spielvogel, Han-hua Chang & Margaret Honey,
FootPrints: An Evaluation Tool for Telecommunications-based Projects
Ariel Poler, I/PRO's Vision on the Present and Future of Web Measurement
N.G. Smith, Caching Proxy Servers: User Logging & Tracking as a By-product
Chair: Rohit Khare, W3 Consortium
Discussant: Scott Capdevielle, Amdromedia Systems

3:45 PM - 4:00 PM: Break

4:00 PM - 5:30 PM: Panel on Implications of Surveying and Logging for Campaign96

Chair: Marion Just, Political Science Dept., Wellesley College
Bruce Bimber, Poitical Science Dept., University of California at Santa Barbara
Jonathan Gill, Former Special Assistant for Electronic Media, the White House
Stan Greenberg, Greenberg Research, Inc.
Michael Dawson, Political Science Dept., University of Chicago

6:30 PM - 8:00 PM: Dinner

8:00 PM - 11 PM: Demos of Surveying and Logging Systems

8th Floor Playroom, The Artificial Intelligence Laboratory, MIT

Tuesday, January 30

8:15 AM - 8:45 AM: Coffee

8:45 - 10:30 AM: Methodologies for Gathering Survey and Use Data

John Mallery, Internet Political Research and Analysis: A Tour of the COMLINK Survey System
Kaenan Hertz, Email versus Phone: Is There a Winner? Experiences from the Field
Marc Abrams & Stephen Williams,
Complementing Surveying & Demographics with Automatic Network Monitoring
Jeffrey Danes, Model-based Inference for Self-administered Network Computer Interviewing
Chair: Donald Menzel, University of South Florida, Tampa
Discussant: Mario Cantin, ClicNet, Quebec, Canada

10:30 AM- 11:00: Break

11:00 AM - 12:30 PM: Methodologies for Interpretation of Data System

Sunil Gupta, Matching Data and Methodologies with Decision Making Objectives
Tim Stehle, A Taxonomony of Issues in Measurement
Bill Harvey, Meeting CASIE Principles for Web Clickstream Audience Measurement
Chair: Henry Becker, University of California, Irvine
Discussant: John Klensin, MCI Data Services Architecture

12:30 PM- 1:30 PM: Lunch

1:45 PM - 3:15 PM: Panel on Commerical Needs for Measuring Audience and Activities

Chair: Phillip Stone, Harvard University and the Gallup Organization
Jim Conaghan, Newspaper Association of America
Evelyn Hepner, Audit Bureau of Circulation
Robert Manchin, Gallup Organization
Jim Spaeth, ASI Research and ANYwhere Online

3:30 PM - 4:30 PM: Panel on Extending the HTTP Protocols within Ethical Limits

Chair: Randall Davis, Associate Director, The Artificial Intelligence Laboratory, MIT
Tim Berners-Lee, Director, World Wide Web Consortium
Brent Halliburton, Group Cortex
Rohit Khare, W3 Consortium
Rohit Sieglinde Schreiner-Linford, European University Institute, Florence, Italy

4:30 PM - 5:00 PM: Wrap Up

Proposed W3C Working Groups
Toward a Consensus on Use of Web Survey and Log Data