CHOICE PROCESSOR(tm) TECHNOLOGY
AND LONGITUDINAL ANALYSIS
Arnold B. Urken
SmartChoice Technologies Corporation
610 River Street
Hoboken, NJ 07030
Phone: (301) 379-3306
Fax: (301) 430-9568
email: aurken@smartchoice.com
http://copeland.smartchoice.com
Copyright © 1996 SmartChoice Technologies Corporation. All Rights Reserved.
OBJECTIVES
WHAT IS A CHOICE PROCESSOR(tm)?
- A survey tool based on collective decision methodology
- Assists in setting up a survey
- Collects data
- Instantly analyzes the results with graphics
- Provides insight into the meaning of data
- A source of granular information
- Intensity of preference or judgment
- Attached comments
- A system based on
- ChoiceObject(tm) data model standard
- Patent-pending analytical techniques
- Open systems architecture
CHOICE PROCESSING EXAMPLE
- Corporation X Survey on Billing Preferences
- Goal: Gauge customer preferences for options
- Flat billing
- Functional billing
- Hourly billing
- Number of respondents: 600 total
- 200 respondents in each group
- Academic customers
- Business customers
- Government customers
BILLING PREFERENCES SURVEY DATA
|
---|
| | |
|
---|
| Academic Users | Business Users | Government Users
|
First Place | Flat | Functional | Hourly
|
Second Place | Functional | Hourly | Functional
|
Third Place | Hourly | Flat | Flat
|
What do customers want?
Controlling the Voting Method
Analysis: One Person, One Vote Allocations
|
---|
TYPES OF USERS
| | |
|
---|
| Academic | Business | Government
|
First Place | 200 | 0 | 0
|
Second Place | 0 | 200 | 0
|
Third Place | 0 | 0 | 200
|
Are they indifferent?
Do they like all options?
Do they find all options unacceptable?
Analysis: Approval Voting Allocations
|
---|
TYPES OF USERS
| | |
|
---|
| Academic | Business | Government
|
Flat Billing | 200 | 0 | 0
|
Functional Billing | 200 | 200 | 200
|
Hourly Billing | 0 | 200 | 200
|
Analysis shows that customers want Functional Billing
ENHANCING WEB-BASED LONGITUDINAL ANALYSIS
Implement interactive data collection
- Random or non-random
- Tailored to user activity
- Complement to hit-rate analysis
- Understand target population: granular data
- Design rigorous sampling procedures
- Create a strategic database
Web Applications
Marketing applications
- Customer service polls
- Web page feedback
- Focus groups
- Political polls
- Product lifecycle polls
- Anonymous poll server
- Sampling strategies
- Call backs
- Explanatory factors
Desktop Interface Impact
- Fundamental electronic communication
- Aid to conferencing
- Tool for everyday choices
- Selecting vendors
- Choosing a restaurant
- Intranet decisions
Structure for video-on-demand
KEY POINTS
Choice Processors provide:
- Granular insight
- Instant analysis
- Patent-pending technology
- Cost effectiveness
- Marketing options
- Product integration
- Service bureau
- Flexible licensing
Partnerships
Platforms
Certified Choice Technician (tm) Training
Consulting on Web strategies for choice processing
Copyright © 1996 SmartChoice Technologies Corporation. All Rights Reserved.