CHOICE PROCESSOR(tm) TECHNOLOGY
AND LONGITUDINAL ANALYSIS


Arnold B. Urken
SmartChoice Technologies Corporation
610 River Street
Hoboken, NJ 07030
Phone: (301) 379-3306
Fax: (301) 430-9568
email: aurken@smartchoice.com
http://copeland.smartchoice.com

Copyright © 1996 SmartChoice Technologies Corporation. All Rights Reserved.


OBJECTIVES

* What is a choice processor(tm)?

* Enhancing Web-based longitudinal analysis

* Web applications

* Key points


WHAT IS A CHOICE PROCESSOR(tm)?


CHOICE PROCESSING EXAMPLE


BILLING PREFERENCES SURVEY DATA
Academic UsersBusiness UsersGovernment Users
First PlaceFlatFunctionalHourly
Second PlaceFunctionalHourlyFunctional
Third PlaceHourlyFlatFlat

What do customers want?


Controlling the Voting Method

Analysis: One Person, One Vote Allocations

TYPES OF USERS
AcademicBusinessGovernment
First Place20000
Second Place02000
Third Place00200

* Are they indifferent?

* Do they like all options?

* Do they find all options unacceptable?


Analysis: Approval Voting Allocations

TYPES OF USERS
AcademicBusinessGovernment
Flat Billing20000
Functional Billing200200200
Hourly Billing0200200

* Analysis shows that customers want Functional Billing!


ENHANCING WEB-BASED LONGITUDINAL ANALYSIS


* Implement interactive data collection

* Web Applications

* Marketing applications
  • Customer service polls
  • Web page feedback
  • Focus groups
  • Political polls
  • Product lifecycle polls
  • Anonymous poll server
  • Sampling strategies
    • Call backs
    • Explanatory factors

* Desktop Interface Impact
  • Fundamental electronic communication
  • Aid to conferencing
  • Tool for everyday choices
    • Selecting vendors
    • Choosing a restaurant
    • Intranet decisions

* Structure for video-on-demand


KEY POINTS

SCTC Choice Processors provide:

* Partnerships

* Platforms

* Certified Choice Technician (tm) Training

* Consulting on Web strategies for choice processing


Copyright © 1996 SmartChoice Technologies Corporation. All Rights Reserved.