March 1996: Publications Survey
March 1996: Publications Survey
1994 1996
Daily Distribution
Direct 30-40 ~90k
Indirect 90-100 ~1m
Distribution Channels
Mailing Lists 40% 65%
WWW * 38%
FTP, Gopher, Netnews 40% 2%
Demographics
Post-Graduate Degree 50% 38%
College Degree 75% 71%
Any College 94%
Male 80% 81%
Family Income > $50k 50%
Under 50 85% 85%
Under 32 35%
1994 1996
Political Affiliation
Democrat 41%
Independent-Democrat 12%
Independent 6%
Independent-Republican 9%
Republican 26%
Other 5%
Geographic Location
U.S. 90% 90%
Internet Experience
Started Web within 1 year 46%
Started Email within 1 year 20%
Internet Access
ISPs 57%
Major On-Line Services 34%