1996 Internet Campaign: The Basics

1996 Internet Campaign: The Basics

Communication Technologies

• Web Sites (de rigeur)
  • Intense Multimedia Competition
  • Examples
    • http://www.democrats.org/
    • http://www.rnc.org/
  • Email
    • Listserve
    • Inbound Correspondence
  • Groupware
  • Databases

Fast News Cycle

• Press Releases Published Electronically
• Full-Text & Category-based Search
• Journalists Informed Quickly

Fast Mobilization Cycle

• Volunteers & Activists
  • Recruited
  • Organized
• Allied Organizations Linked
• Contributions Over the Web
• Better Coordination

Fast Campaign Intelligence Cycle

• Better Acquisition of Information
  • Strategic & Tactical
  • National & Local
• Low Transactions Costs for Altruism
• Better Dissemination of Learning
• Wider Idea Space
• Faster Decision Cycle

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