1996 Internet Campaign: The Basics
1996 Internet Campaign: The Basics
Communication Technologies
- Web Sites (de rigeur)
- Intense Multimedia Competition
- Examples
- http://www.democrats.org/
- http://www.rnc.org/
- Email
- Listserve
- Inbound Correspondence
- Groupware
- Databases
Fast News Cycle
- Press Releases Published Electronically
- Full-Text & Category-based Search
- Journalists Informed Quickly
Fast Mobilization Cycle
- Volunteers & Activists
- Allied Organizations Linked
- Contributions Over the Web
- Better Coordination
Fast Campaign Intelligence Cycle
- Better Acquisition of Information
- Strategic & Tactical
- National & Local
- Low Transactions Costs for Altruism
- Better Dissemination of Learning
- Wider Idea Space
- Faster Decision Cycle